Taste of Morocco
A UI course project where the goal was to design a recipe app with a unique feature that’s missing in existing apps. Inspired by Moroccan cuisine, the app combines traditional recipes with a user-friendly design to create an engaging and practical experience.
2024
November
The Process
I began the project by sketching wireframes in Figma, as I find it easier and more intuitive to start with a clear structure. Once I finalized my wireframe, I moved on to adding content like images, titles, and text to bring the design to life.
While researching other recipe apps, I realized none of them truly resonated with me. Since I chose Moroccan cuisine as my focus, I created a color palette inspired by typical Moroccan hues—blue and turquoise, which are commonly seen in Morocco. These colors helped convey a warm and exotic atmosphere.
As someone passionate about history and fun facts, I wanted to include a unique feature: a button on each recipe page that reveals the origin of the dish, its historical background, and even the era it comes from.
To refine the design, I experimented with various fonts and colors until I found the right combination that felt engaging and aligned with my vision. The result is a design that’s not only visually appealing but also offers a more meaningful and immersive experience for users.
RIDEX x YAMAHA
As part of our UX course, we got an assignment from Yamaha Motors
-to redesign and make their app My Ride more user-friendly and more appealing.
2024
October
The Process
We were a group of 4 in this project, and we started by finding people who rides motorbikes, we interviewed between 5-10 people in person, and then we made a survey online, which also gave us a lot of answers. In the meantime that we were waiting for the answers from the survey, we did a lot of desktop research and looked at other platforms and apps. From the research and answers, we got a lot of insights that the majority strongly had in common, so I got easy for us to choose what we wanted to focus on: The feeling of riding motorcycles. It sounded too easy, but It was the truth, for everyone. And Yamaha’s app My Ride didn’t show any feeling och excitement at all. So, we began to brainstorm and come up with solutions, features, etc. As normal in every project we do: we wanted to do everything. Which is not ideal. So we chose to pick the most important things and focus on that. Then we all started to draw lo-fi wireframes on paper and showed it to each other, which really helped us to open up each others minds. Together we then put one lo-fi wireframe and started to design it. On the end of the UX course, we went to the Yamaha-office in Stockholm to present our solution. They all agreed and we got a lot of positive feedback, and they even told us that they will forward this to the headcounter of Yamaha, in Germany.
It was a really fun project and it was in this course that I fell in love with User Experience Design!
Stradivarius
“Choose one fashion brand that you like, but think could have a better website” was one of the tasks in the UI course, where I chose Stradivarius.
2024
November
The Process
After getting the task, I started to think about different brands like H&M, Mango and Stradivarius. When I saw Stradivarius I directly chose to go with their website, because personally I experienced it to be too chaotic. As usual, I started to skiss up wireframes in Figma. I wanted to make the design clean and simple, but still keep all the categories, photos, etc that they have. Since one challenge in the task was to not change their text font, I had to search it up, when I found all the fonts I wrote all the titles like it is on their site.
Finally when I was done with the wireframes, I started to copy and paste all the photos from their website and fill in the colors in the buttons.
CORSO
Client brief: Develop a compelling community concept for the launch of a new clothing brand debuting in Spring 2025.
2024
October
The Process
In this project, we worked as a team of three, tackling a brief provided by our client during the Innovation course. The objective was clear: to create something innovative, with the added challenge of incorporating AI into our idea.
We began by narrowing down our target audience and quickly identified several "typical" personas within that group. Through interviews with over 10 young men, who we believed best fit our defined criteria, we gained valuable insights that helped us craft clear personas. This research allowed us to better understand their needs, desires, and behaviors.
To further inspire our concept, we studied how leading brands and communities operate, such as Red Bull, Adidas, Nike, and Lululemon. We also explored larger, more immersive communities, like those of Harry Potter and Lego, where fans feel part of a unique world. From this, we realized that creating an activity for a clothing brand that wasn’t directly related to sports or a movie franchise was a challenge in itself.
With this understanding, we gathered for a brainstorming session where we discussed common traits and interests within our personas. It became clear that they shared a desire to connect with like-minded individuals. This led us to the idea of launching a creative workshop where participants, either individually or in groups, could design their own garments. To make it even more exciting, we decided to incorporate AI as a tool to predict upcoming trends and assist in selecting the right colors, materials, and fabric combinations.
The most exciting part? We wanted participants to have the opportunity for their designs to be chosen for inclusion in the next collection. Every collection would feature a secret “drop”—an exclusive release where no one knows the location in advance, but each drop would take place in a different European city. To build anticipation for these drops, we’d release small clues ahead of time, and these drops would occur every four months, all year round.
